The Average American's Attention Span Is Shockingly Short
We've hit a point where if you're staring at a screen, you're probably staring at more than one . . .
According to a poll out this week, the average Gen Z'er checks their phone six times during a TV show. That's per episode. And it's not just young people. Millennials check their phone five to six times . . . Gen X, four to five . . . and Baby Boomers, three.
Most people said that if they're watching a show or movie at home, they're probably using their phone at the same time. 78% of young people said they usually are. Even 41% of Baby Boomers said yes.
People were asked how long they can watch something before they get bored and want to multitask. For movies, 15 minutes and 42 seconds . . . shows, 14 minutes and 36 seconds . . . podcasts, 9 minutes and 12 seconds . . . and audiobooks, 8 minutes and 18 seconds.
(Talker)
(They didn't specifically ask about radio. But I like to think our listeners are all rawdogging this show and listening very intently.)
Originally posted on November 12th, 2024