Google's Annual "Year in Search": Labubus . . . "67" . . . and Hot Honey Cottage Cheese Sweet Potato Beef Bowls
Google released its annual "Year in Search" stats, and in the United States in 2025, it was dominated by tragedies in the news and political gridlock . . . but also Gen Z pop culture, slang, and some really weird food.
Here's a rundown of the top searches by category in the U.S. . . .
1. The top 10 searches we googled, in order, were: Charlie Kirk . . . KPop Demon Hunters . . . Labubu toys . . . iPhone 17 . . . "One Big Beautiful Bill Act" . . . Zohran Mamdani . . . DeepSeek . . . the government shutdown . . . FIFA Club World Cup . . . and tariffs.
2. The top news stories we googled included a few of those, plus: No Kings protests . . . Los Angeles fires . . . the new Pope . . . the "Epstein Files" . . . the U.S. Presidential Inauguration . . . and Hurricane Melissa.
3. The top "trends" we were trying to follow were almost ENTIRELY artificial intelligence driven: "A.I. Action Figure" . . . "A.I. Barbie" . . . "Holy Airball" . . . "A.I. Ghostface" . . . "A.I. Polaroid" . . . "Chicken Jockey" . . . "Bacon Avocado" . . . "Anxiety Dance" . . . "Unfortunately, I Do Love" . . . and "Ghibli".
(If you know ALL of those things, you're getting too much screen-time.)
4. The top "why do kids say" searches are: "67" . . . "Sigma" . . . "41" . . . "Skibidi" . . . "Ohio" . . . "Rizz" . . . "Good boy" . . . "Skibidi toilet" . . . "Aura" . . . and "Chat".
5. The "viral dishes" we're searching are: "Hot honey cottage cheese sweet potato beef bowls" . . . dumpling bake . . . cabbage boil . . . iceberg lettuce salad . . . carrot salad . . . protein muffins . . . Turkish pasta . . . onion ring chips . . . crockpot turkey breast . . . and Ditalini pasta.
6. And the top travel itineraries we're asking Google about are: Boston . . . Seattle . . . Tokyo . . . New York . . . Prague . . . London . . . San Diego . . . Acadia National Park . . . Edinburgh . . . and Miami.
(For more, check out our Showbiz coverage of the Year in Search. And to dig in deeper, here's the FULL Google Trends report. You can find the most popular LOCAL searches . . . and the top GLOBAL searches.)
Originally posted on December 5th, 2025